How Can I Sex Up This Blog Business?
From Wired, a look at blogs for profit guy Nick Denton.
The empire, as it were, includes four Web sites and a just-unveiled blog portal that helps people organize their weblog reading. New York City-based Gawker is a chatty morph of Page Six and the old Spy magazine - a must-read for anyone involved in the Gothamite stew of news junkiness, celebrity trash, and bitchy gossip. A gadget-oriented blog called Gizmodo is a daily destination for thousands of propellerheads. Porn-focused Fleshbot mixes irony with onanism. And for those living inside the DC Beltway who know what a modem is, smart-mouthed Wonkette has fast become as entrenched in the capital as agriculture subsidies.
